JOIN US on SEP 25, NOON at THE FOUR SEASONS The concept of a triple bottom line was first coined by John Elkington in 1994. Learn how Vancity has embedded this approach into its organization and how it has been leveraged into successful marketing programs. Pick up non-traditional marketing ideas that you can implement in your own shopping centre. Avis Sokol leads the product and segment marketing team at Vancity, Canada’s largest credit union with over 400,000 members in British Columbia. She recently spearheaded the launch of Vancity’s Jumpstart High Interest Savings account, which gives back to the community through a contribution that supports education and savings incentives to low-income families.
Prior to joining Vancity, Avis worked at Rogers Wireless in various marketing roles. She holds a B.A. in Economics from the University of Toronto and resides in Vancouver with her husband and dogs.
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